how do we present ourselves and tap into our weaknesses and be vulnerable and share content that resonates with people but still being helpful and do business and to build the brand it brings some value to people not only uses people as a mirror to reflect on themselves you said using us like if you feel used don't don't read somebody's content if you want to build a strong community and audience that shows up for you you have to show up for them the greater value you create for them the Transformations
you able to create for them the more people will show up the style in which you do it in is part of your personality and your voice so you can't just be all out there with your personality and your voice all the time unless you're a really charismatic person but even charismatic people need to give you value Joe Koy I believe is a very charismatic person but he makes us laugh he gets us to point at our silly childhood and just laugh at ourselves and you could say well isn't Joe just doing therapy on stage and you could say
yes but they don't have to be mutually exclusive you can be doing some form of self therapy self-healing while entertaining giving value to other people these are not either or it's often times an end I suspect where you get a little bit upset is when it just it's for me and I get nothing I feel like uh when when you build a personal brand it becomes ours as well as yours and then I feel like when I see the content that missign was a mission I feel conflicted every person here who builds a relationship with a community
at some point you don't control the brand it is often kind of upsetting cuz like what do you mean you're going to tell me what my mission is I'm like you know what your mission is or do you and they'll say like Nike's not behaving like themselves and Nike is like yes we are so at some point you should be so fortunate that your audience Community knows you so well that they start to control the brand and when you act in a way that's in inconsistent with the brand they turn on you okay it's
happening with Elon Musk right now for a long time Ela musk just was like I'm trying to save the world I'm a Forward Thinking genius and now he's all those things plus he's got some radical opinions about lots of weird stuff and now people are like selling their Teslas they they don't want to be a part of him anymore so much so that people have stickers that they put in their car love the car hate Elon cuz they want to be clear oh yeah especially in California if the content doesn't serve you you
don't need to follow it and people have said this to me too it's like that's not the future's Mission like I'm pretty sure I know what I want I'm pretty sure my argument starts with a premise if you don't believe the premise then my argument holds no weight a product without a story is a commodity do we accept that so if you are a product let's just assume you're a product and you have no story then you are therefore saying I'm a commodity I'm easily replaced now I don't know about you but
if you go on Instagram and you look up something like portrait illustrator would block that's a pretty specific thing you're looking for you will find hundreds of not thousands of people who do the exact same thing this is a problem why would I choose one over the other now we think sometimes all I have to do is be good at what I do and tell the people in the world this what I do that's a good first step and for many they can't get past that step they're trying to talk to too many people
they're trying to say I do too many things and we don't believe any of those things but let's say you've done that you like I'm going to be for this type of person I'm going to do this kind of thing but now you compete with everybody who does that and we're trying to differentiate even more and the only way we can differentiate as far as I can tell is tell a story this isn't about me me me me it's not self- serving it's about saying if you care about the things that I believe in this might
resonate with you that's all it is let's take 10 bottles of water we just came from Mars and there's 10 bottles of water here and I take off all the labels you still might prefer one shape or the other but if I take all the water and pour into the exact same container now you cannot quite literally tell the difference between all these things but that seems to be like where a lot of people are at in the creative space we take our contents us our ideas and we pour it out we say there's no different
so without the label without the design without the story and the colors and the materials it's just like everything else I want to choose companies that I want to see in business Seth Goen writes in his book all marketers are liars that we the buyers and the manufacturers are complicit in a mutually shared lie this wine tastes better cuz they told us and we believe them this tennis racket is better because they told us and we believe them we have to agree on the LIE the actual differences are much smaller
than what we think and there's all kinds of people who swear up and down oh I'm so attuned to flavor and taste and yeah there's a couple of people like that but most of it it's just you're unwilling to believe that you're complicit in the lie and you can read set entire book as a couple hundred Pages it'll come to the exact same conclusion that they're lying and we're buying so if you think if you've told yourself now if I tell a story it's too self- serving it's all me
me me me then you won't tell your story and then you will be the commodity but here's the weird thing as I try and tell stories around what it is that I do people get really excited about it and they reward me with a couple different things one greater reaction count more engagement and the amount of sharing and re-sharing invitation to speak about those kinds of things and then I have Authority for whatever reason because enough people say that it's just that I'm like so it seems like the more I
test this concept the more evidence I'm able to collect that seems to support that argument Aaron James drain you guys know who James Aaron James rlin is anybody he's a graphic designer and if you talk to Young designers and you ask him who's the best designer you know he's going to make the top 10 list he should not even be on the top 10 list he's a good designer he's a friend of mine but he should not even be on there because there are legends and Pioneers of Swiss German English you know design
American Pioneers that should be like so deep but why is drain on that list because people often associate Fame with skill and we cannot escape this we buy something we think it's good because we've heard people talking about it it's just the way we are because we're social creatures we depend entirely on the network of people that we know like or trust saying this is good therefore we buy and use that thing so again you need to help people be complicit in the lie and it's a strong language to say it's a
lie I know it's not a lie it's just there's a story I want to believe you so I don't think it's self- serving I think there are people who do it self-servingly I think there are people who do it in a way to manipulate you I think there's people who do it in a way that's really superficial not really going to any real place and we can see that if we can't we'll eventually figure it out that's why when you see like some Savvy marketers who tell you this heart string kind of pulling story I don't
believe you there's something funny about the way this is packaged so carefully and the way that you're able to deliver it that I smell Conor and there are a lot of them and you know who they are I'm not going to mention their names some people think I'm a Conor I'm okay cool I'm not for and it's an odd position to be in it really is do you guys know that the the the Chinese culture the Chinese people invented gunpowder do you guys know this yeah for fireworks that's all they wanted they
couldn't think of anything else to do with it and then the Western is like let's use fire gunpowder kill people let's just say you're like that first Chinese chemist like hey we take bird tur we mix it together we can make fireworks it's going to lead to the annihilation of whole groups of people and then Sandy Hook and everything else like are they responsible I don't know I mean Oppenheimer explores this theme deeply just just because you can should you and where do we go with this and
it's a super complicated question to ask here's what I'm thinking I'm going to teach you what I know how do you want to use math or storytelling that is your responsibility I hope to attract the right kinds of people but unfortunately there are good seats and bad seats and I also have a complicated world viiew on this right I have a strange worldview cuz I argue with people all the time most of times I think I'm right but my world viiew is I could be right and while arguing with you you could be
right or you could be wrong and I could be wrong at the same time where all of us could be right and we all have different right answers I have my way of doing it I want to share it with you I think I have a gift for teaching that's all I want to do now if you want to go make nuclear bombs unfortunately it's out of my control I try to teach people how to write carousels and hooks and then people use it to do horrible things or they jack up the design or they plagiarize other people's content it's
like not really with the intention there are people who watch the exact same video that have wildly different outcomes you know this several of the people on the internet will watch a video and say this doesn't work this guy's a Conor he doesn't know anything about business clearly I would never work with a pompus aole like this person that's one set of reactions and those quite a few of those reactions apparently and then there's these other reactions when somebody texts me like I just made $40,000 watching this video
somebody else is like I just crossed six figures seven figures eight figures whatever I'm like man you need to send me some money I got to eat too right and it's from the same video nothing else is different literally the same piece of content this is the nature of people you walk in with your lens your bias your story your limiting beliefs your abundant mindset your scarcity mindset and you hear what you want to hear some people apply right away some people never apply some people want to watch 100 more videos that say the exact same
thing before they take a step it's not for me to judge or determine I'm not your judge you get to do whatever you want it's your life and it's a short one so why don't we try doing it around the things that we want but I will tell you this like apples like we're here for The Crazy Ones the square pegs of the round hole Misfits the troublemakers I'm just here for the action takers I really am take this piece of information go do something with it to better your life better your relationships to be a better
parent or spouse or teacher Guardian whatever it is that you do use it use it for what gives you Joy and purpose the rest of that I don't know what to do
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